HOTEL REGENERATION 2021 & THE UGLY DUCKLING BECOMES IN SWAN
OfficinaVentura14, Lambrate Design District
HYBRIDATION, CONTAMINATION, ALTERATION are the keywords that guided the content and formal happening signed by the architect Simone Micheli for the Fuorisalone with Hotel Regeneration 2021, the largest and most engaging exhibition / agora dedicated to contract, which mixes very high-end experimental installations profile with a rich cultural program of thematic conferences and conventions. A signal for the design fair world to restart with the 2021 edition, which will lead the entire district towards the 2022 edition.
A disruptive narrative in which human senses hybridize, splits the ordinary and showcases the future of hospitality: innovative, smart, visionary, provocative; yet successful, business-oriented and sustainable.
Sfere and Badge radiators, with their minimal and sophisticated lines, have furnished four of the eight different installations, Opinion Room, Comedy Room, Cellar Room and Reality Room. The evolution of the radiator, which from a simple heating body becomes an element of design and comfort.
The Badge radiator is also the protagonist of The Ugly Duckling Becomes A Swan, the virtual exhibition at the "Hotel Regeneration" space that immersed the visitor in an exclusive preview inside the apartment designed by Simone Micheli in Versilia.
